Josh Smithyman, ClickThrough Marketing’s newest team member and all-round SEO whiz, is hoping for local football fame tonight as he takes to the pitch for a big cup final match.

We’re known for hitting goals here at ClickThrough – and we’re also a bit of a sporting bunch ourselves (remember our Sport Relief cycle challenge?) – so we were delighted to hear that our fresh-faced SEO linkbuilder would be using his keen analytical skills to hit some goals of a distinctly grassier kind.

The game looks to be a tense one, with two giants of the Cannock Chase League battling it out for the coveted trophy. The marketing-mad midfielder plays for Lamb and Flag, who’ll be putting their best feet forward for the match against local rivals Winding Wheel.

Josh was the image of gentlemanly sportsmanship when we asked him which team were destined for glory:

“I’m excited about the game, but it could go either way. We’ve been training our socks off, but the Winding Wheel boys are at the top of their game too,” he said.

“I’d put a straight 50/50 probability on this one.”

We also asked Josh, who joined our team last Monday, how he was planning to use his SEO skills on the pitch.

“SEO is much like a game of football,” he said. “It will certainly be in the back of my mind as I walk out under the floodlights.

“It’s all about co-operation. Building a network of links between yourself and your teammates. Without that, there’s no chance of getting a top ranking result,” he concluded.

Check back soon to find out how Josh got on. In the meantime, we wish him and his team the best of luck for the big game.

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About the author:

Alistair Harris is ClickThrough’s head of content. A double-award-winning senior journalist, Ali holds both the NCTJ and NCE qualifications and has more than ten years of experience in traditional press and PR. He has worked in digital marketing and SEO for the past three years and is passionate, enthusiastic and committed to quality.