Account director Marek Martin took a few minutes out of his busy schedule to talk about his background, his achievements, and his thoughts on ClickThrough so far.

Who are you? – Marek Martin, Account Director at ClickThrough Marketing.

When did you start at ClickThrough? – Tuesday, May 8

What will you do at ClickThrough? – Helping clients achieve outstanding results with their PPC, SEO and Social Media campaigns. The digital landscape is constantly evolving, so clients need the right tools in order to compete!

What is your background? – Integrated marketing. I’ve worked across many media channels delivering high performing campaigns within highly competitive markets. I’ve worked in telecoms, food, financial services and retail, gradually shifting my skill set towards digital marketing.

As the economy has tightened, more effective routes to market have been sought. Digital marketing is now an essential weapon in the marketers’ armoury!

What were you doing before you started at ClickThrough? – I worked as a marketing consultant for small start-ups. Essentially, I managed their entire digital marketing campaigns, helping them understand and improve results. With start-ups you have to be extremely effective, as the budgets are relatively small and require a quick return on investment.

What are you most proud of in your career to date? – I’ve delivered some of the best performing campaigns for the UK’s biggest brands. That’s something I’ve worked hard to achieve and am very proud of!

What’s your impression of ClickThrough so far? – It’s a highly personable and dynamic agency, with great people, expertise and market-leading technology. This makes ClickThrough very different and very special, in my opinion.

What do you hope to bring to ClickThrough? – I’ve had extensive experience working in client-side organisations and this will help ClickThrough become more client-centric – making the engagement process simpler, more effective and ultimately more rewarding for clients.

What are your predictions for the future of SEO? – Google is striving to deliver richer and more relevant search results for users. This means Google is set to continue its dominance of the industry and even take share away from other media. As a result, clients will need to keep abreast of changes to Google’s algorithm if they want to compete in this highly lucrative marketplace.

What do you love about SEO? – It’s a very challenging marketing discipline. I love that challenge.

What is your favourite book? – Roald Dahl’s autobiography, Going Solo. Dahl was an incredible writer – he had that rare gift of being able to paint the most vivid pictures in your mind using only the simplest of language.

What’s your favourite film? – Recently I’ve thoroughly enjoyed Guy Ritchie’s Sherlock Holmes films. He’s really invigorated this great British classic. The casting of Jude Law and Robert Downey Jr is inspired and the action scenes are simply awesome! And all whilst faithfully recalling Sir Arthur Conan Doyle’s original story.

Who are your top three musical artists? – Eric Clapton, Dire Straits and Fleetwood Mac. Especially Fleetwood Mac – unique voices, unique songwriting, unique sound. They’re legends.

What do you like doing in your spare time? – I enjoy life’s simple pleasures; good food, good company and fresh air in my lungs! I love socialising and going to restaurants – my partner is a cook so I’m spoiled when it comes to food at home too – and travelling. I recently drove 3,500 kilometres around France in a convertible, sleeping in a tent overnight – I saw just about every part of the country, and it’s a wonderful country to see.

I’m also quite active. I used to play tennis professionally, and I’m still part of a tennis club. I also enjoy skiing and snowboarding.

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About the author:

Alistair Harris is ClickThrough’s head of content. A double-award-winning senior journalist, Ali holds both the NCTJ and NCE qualifications and has more than ten years of experience in traditional press and PR. He has worked in digital marketing and SEO for the past three years and is passionate, enthusiastic and committed to quality.