Somehow, the subject of link building still appears to mystify a great deal of so-called SEO and Internet marketing experts.

Reading through a variety of online articles and blogs clearly shows that many are still promoting link building in ways that Google is evidently penalising heavily.

It can be hard to determine what makes a link ‘good’ and what makes a link ‘bad’.

We’ve tried to summarise some of the hottest topics on the subject from around the web below.

Links from Blog Commenting

Reading through the comments left about blogs (on any subject) will show variations in their quality – from blatant self-promotion, automated linkbait, and occasional genuine entries that not only make sense, but also a give a valid and relevant point of view in context with the blog post.

The latter are few and far between, and regrettably, with the sheer amount of spam comments that are left over, building links through blog commenting is something of a no-go area.

However, if done carefully, blog commenting can still be a valuable way of building a community and gaining authority, as well as promoting interesting reading for spectators.

In real terms, this means only ever commenting if you have something valuable or intelligent to say.
Certainly, you should never use a blog comment simply as a way to drop a link to your website, and always respond promptly if someone responds to your comment to show you are human.

Links from Directory Submissions

Some time ago, it was generally accepted that having a quantity of links to a website was a good thing, no matter what their source or relevance.

Webmasters were recommended to submit their sites to as many directories as possible, and the latest variation on this theme has come about due to the advent of social bookmarking.

There is nothing actually wrong with social bookmarking – and it is a very useful tool for those who research, write or teach and tend to retain large lists of website URLs which they use on a regular basis. Basically, social bookmarking provides a good way to ‘file’ them.

However, the problem is the way that social bookmarking sites operate. Largely, all posts on them are public, which means that they are easy to abuse. Furthermore, any item that is added is indiscriminately shared with a variety of networks – and not all of them are the type to be associated with.

Content Spinning

Any writer will confirm that spinning an article articulately can take almost as long as writing one from scratch.

If that’s the case, though, why are there so many badly-written and obviously spun articles still posted on some reputable websites and blogs?

Spun content is horrible – but it’s still appearing, even after the wrath of Google Panda, which specifically targeted content farms.

Not everyone is good at writing – but those who are should use that talent and create their own unique articles, both for their own blogs and for guest posts.

Those who cannot write should outsource to a reputable freelance writer to get the job done for them.
You get what you pay for: and in this case, it’s usually better to go for quality over quantity.

In Summary

Choose the information you glean from the Internet carefully and never automatically believe the first thing you read.

In the case of SEO and internet marketing, some industry experts are clearly not up to date with current events, so it’s important to double-check before embarking on any work yourself.

If in doubt, try searching through Google’s SEO guidelines – or find a credible, respected Internet marketing agency to jump the hoops for you.

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About the author:

Alistair Harris is ClickThrough’s head of content. A double-award-winning senior journalist, Ali holds both the NCTJ and NCE qualifications and has more than ten years of experience in traditional press and PR. He has worked in digital marketing and SEO for the past three years and is passionate, enthusiastic and committed to quality.