The EU Cookie Law came into force in the UK on May 26 2012. The law requires websites using cookies to obtain “informed consent” from site visitors. There are penalties for non-compliance – but no set rules on how to comply. So where does that leave UK online marketers?

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About the author:

Neil is ClickThrough's Web Applications Manager. He is usually found fiercely interrogating an API or forcibly manipulating data into ways you never thought possible. Ouch!