Microsoft has once again revived its Scroogled campaign in order to take a swipe at its bitter rival Google.

This time the tech giant is pushing its Outlook email offering; whilst at the same time warning people who use Gmail that they risk having their emails read by Google and will then find themselves targeted with specific ads.

This is not the first time the two have been at loggerheads: Microsoft’s Bing launched a scathing attack on Google’s Shopping search service at Christmas which claimed Google misleads its shopping search customers.

In its latest online PR campaign against its rival, Microsoft is once again attempting to debase trust in Google products, although this time not over search results for shoppers, but instead over privacy concerns.

The website, Scroogled.com has now been updated since its Christmas campaign, this time with a clear warning to Google users: “Think Google respects your privacy? Think again.”

Instead the firm advises users: “Don’t get Scroogled – use Outlook.com”, with Microsoft claiming its email platform prioritises user privacy.

The site once again features a number of videos highlighting exactly why it thinks Google is in the wrong and even has an online petition for users to sign to stop Google going through users personal emails in order to sell ads – although that figure currently only stands at 4,539,  some way short of the 25,000 Microsoft are hoping to see sign up.

Google itself is quite clear about the use of ads in its Gmail help section, telling users that, while it does indeed use targeted ads, if the user marks a particular string of emails as spam, for example emails relating to football, the respondent football inspired deals are much less likely to come up as ads.

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About the author:

Martin Boonham is an online copywriter for ClickThrough Marketing, he has worked there since October 2012. He has a Masters in Print Journalism from Nottingham Trent University, where he also gained his NCTJ qualification at the same time; achieving qualifications in subbing, shorthand and media law.