Content from Facebook fan pages are now being included in Google Real Time Search (RTS) results, it has been reported.
Google launched RTS in July and announced a deal with Facebook to include updates from its fan sites in December, Search Engine Land said.
Content including links, videos and photos from fan pages are now appearing in RTS, alongside Twitter tweets, Google News links, MySpace updates and Google Buzz posts.
The Facebook material does not include personal pages or comments from visitors to fan pages, only what is added by their owners, the news site noted.
Nevertheless, with Facebook content becoming increasingly visible on search engines, it may be a good time for people using online marketing services to look at their use of the social network, it said.
A recent study of the marketing impact of a Facebook fan page for cafe chain Dessert Gallery (DG) found the portals can have a significant impact on customer spending and loyalty.
The research by Utpal Dholakia of Rice University and Emily Durham of Restaurant Connections found that after three months, spending by DG’s Facebook fans had risen 33 per cent, while brand loyalty was 41 per cent higher.
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