Yahoo! aims to become the search engine of choice for online marketers by offering a unique combination of "science, art and scale", chief executive Carol Bartz has said.
Speaking at the 4A Transformation 2010 conference in San Francisco, Ms Bartz said the internet is moving at a pace that is "creating chaos" for users of search engine marketing and Yahoo! aims to cut through this by offering "better insights, better data and better targeting".
However, science needs to be coupled with art, which means creating more engaging ads. With this in mind, Ms Bartz unveiled Digital AdVentures, a new service that will allow advertisers to work directly with Yahoo! to develop new formats.
Finally, Yahoo!’s chief said the search engine offers scale – with 600 million unique visitors a month – and targeting across large audiences.
Yahoo! users spend around 100 billion minutes per month on its sites and information on their intent can feed into better advertising campaigns.
"We want Yahoo! to be the partner you turn to for answers and solutions and, most importantly, when you want results," she said.
According to comScore, Yahoo! sites handled 2.5 billion queries from US internet users in January.
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