Visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January, according to new figures from comScore.
In news that may be of interest to users of online marketing services, the report said users of devices such as smartphones made 4.7 million visits to Twitter during the month, up 347 per cent year-on-year.
Facebook attracted 25.1 million mobile users in January, an increase of 12 per cent on the corresponding period of 2009.
Overall, comScore said 11.1 per cent of mobile phone owners accessed a social networking site via their device’s internet browser during the month, up 4.6 per cent over the past 12 months.
The findings come after a survey by the Marketing Executives Networking Group revealed that 70 per cent of marketers are planning new initiatives targeted at social media channels in 2010.
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