Microsoft’s search engine Bing is slowly chipping away at the dominance of Google and Yahoo! in the US market, according to new figures.
The latest data from comScore, which may be of interest to users of search engine marketing, shows it had the biggest increase of any of the major search engines in terms of the percentage of queries handled during February at 0.2 per cent.
Google’s share of searches increased by 0.1 per cent, while Yahoo! sites experienced a 0.2 per cent drop and the Ask network slipped 0.1 per cent.
Overall, Google’s market share stood at 65.5 per cent for the month. Yahoo! sites were second on 16.8 per cent, while Microsoft sites were on 11.5 per cent.
Total searches for the month across all search engines stood at 14.4 billion, down from 15.1 billion in January.
Google handled 9.47 billion of these queries from home, work and university locations, a drop of four per cent from the previous month.
Yahoo! sites took care of 2.43 billion searches, down six per cent from 2.58 billion in January, while Microsoft sites accounted for 1.66 billion queries.
The comScore figures come after Experian Hitwise statistics showed Google accounted for 70.95 per cent of US searches in the four weeks to February 27th, while Yahoo! Bing and Ask.com handled a combined 14.57 per cent.
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