Some steps can have a negative impact on search engine optimisation by making a legitimate website look similar in layout and design to a phishing site, Google has warned.

In a Webmaster Central blog post, website owners are told that there are a number of page elements that are checked automatically to help identify phishing sites.

They include secondary domains that are not clearly linked from an organisation’s primary website, making it more difficult to identify whether it is owned by the company it purports to represent.

Logos for other companies should be placed well away from any login or password fields, to help reduce the confusion that might be caused for people who mistakenly associate the logo with the login.

Google also stresses that asking for a password to another site is a defining characteristic of phishing and should be avoided by legitimate webmasters completely if they wish to avoid damaging their search engine optimisation.

The search engine welcomes submissions from people who believe a URL has been filtered in error via its Report Incorrect Phishing Warning form, which incorporates a CAPTCHA test to eliminate bots from reporting URLs.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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