Google was the dominant force in US search during March.
According to the latest figures from comScore, the company’s sites, which include Google.com and YouTube, handled 10.04 billion queries during the month, a six per cent increase on the 9.47 billion searches processed in February.
This gave Google a 65.1 per cent share of the market. The company’s closet rival, Yahoo!, had a 16.9 per cent share, while Microsoft sites including Bing had an 11.7 per cent slice of the search sector.
Earlier this year, Kelly Gillease of travel site Viator said that Google’s "commanding" lead over its competitors should make it the top target for marketers using search and pay per click services.
Overall, comScore said that Americans carried out 15.4 billion searches on the web during March.
This was up by seven per cent on the 14.4 billion searches carried out during February.
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