Google has topped a new list of the 100 most valuable global brands.
The search engine, which is targeted by companies the world over with search engine marketing, showed it is a dab hand at promoting customer loyalty and engagement itself by beating the likes of Coca-Cola, Microsoft and Apple to the top spot.
According to the survey by Millward Brown, Google currently has a global value of $114 billion (£74.8 billion) – $28 billion ahead of second place IBM and $38 billion higher than search rival Microsoft.
Technology brands were the dominant force in this year’s list, with four of the top five places going to the sector.
Elsewhere, social networking site Facebook – another increasingly important tool for users of online marketing services – appeared in the technology rankings for the first time with a brand value of $5.5 billion.
According to comScore, Google sites accounted for 65.1 per cent of US internet searches in March, the equivalent of over ten billion queries.
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