London, UK – 8th September 2009

ClickThrough Marketing (www.clickthrough-marketing.com) a leading internet and search marketing agency, announced today that Newey & Eyre, the UK’s leading distributor of quality electrical supplies, has selected ClickThrough’s search marketing offering for the online promotion of its new website Neweys Online www.neweysonline.co.uk. The ‘one-stop shop’ will enable professional contractors to buy the electrical supplies and health and safety equipment they need within a best of breed web channel.

The relationship with ClickThrough will enable Neweys Online to maximise visitor traffic and online sales from search engines and other key areas within the online market place such as forums and other social media communities.

Part of Rexel UK Limited, a division of one of the world’s largest business-to-business distributors of electrical materials and safety supplies, including lamps, circuit protection, wiring accessories and tools, Newey & Eyre provides off-the-shelf, in-store purchasing of over 20,000 products at over 160 branches located throughout the UK.

“Customers are already searching online for electrical products and technical information, with ClickThrough we are helping them find the products and services they are looking for more quickly and easily,” said Saj Bhojani, Web Channel Manager at Rexel UK Limited. “We believe Neweys Online will transform the B2B channel for electrical supplies. ClickThrough’s creative approach to driving traffic and sales conversions beyond traditional SEO is important to us. We need to communicate and engage our target market through all channels of the web such as forums, review sites, video networks and social media platforms and ClickThrough have the skill-set to do this. With Neweys Online we aim to meet the growing changes of contractors’ needs to help them save time in a difficult market.”

Phil Robinson, Founder of ClickThrough, “The B2B electrical sector requires a specific approach to attracting new and existing customers. We believe Neweys Online is truly innovative for the sector and we are looking forward to working with them and utilising the full mix of online marketing channels available.”

ClickThrough Marketing, based in London and Lichfield, is an ethical search engine optimisation (SEO) and internet marketing agency providing a fully managed online marketing service, delivering effective search engine marketing and Pay Per Click services to high profile brands.

For interviews, quotes, photos or comments contact:

Lindsey Annison, Web PR Manager,
ClickThrough Marketing
Telephone: +44 (0)845 057 3349
Email: experts@clickthrough-marketing.com

About ClickThrough

We are an Online Marketing Agency specialising in driving traffic, enquiries and sales.  Our internet marketing services include : Search Engine Optimisation, Pay Per Click Marketing, Social Media Strategies, Website Conversion Enhancement and Web Analytics.

Why Are We Different?

  • We don’t believe in contract tie ins
  • Clear & flexible pricing structure
  • We are website conversion experts
  • We offer free training workshops

Our Founder & Search Marketing veteran runs some great free training webinars on best practices – you can register for these here http://www.clickthrough-marketing.com/webinars.php

About Newey and Eyre

Established for over 80 years Newey and Eyre is on the of the UK’s leading electrical wholesalers. A network of over 160 branches across the UK ensures, speed and consistency of service to all their customers, from local independent contractors to blue chip multinational companies. The branches are conveniently located to serve the local customers, supported by the global strength of one of the world’s largest business-to-business distribution companies.

Newey and Eyre is one of Rexel’s key trading brands within the UK. The Rexel group, with global 2008 pro forma sales of 13.7 billion Euros from 2,400 outlets in 34 countries, is the market leader in electrical wholesale in the UK as well as holding number one or number 2 positions in 24 countries.

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.