Google is set to roll out a new feature designed to make it easier for online marketers to drive customer traffic to their bricks and mortar outlets.

The search engine first unveiled local extensions for its pay per click marketing service AdWords last year.

Google’s Emily Williams wrote on the Inside AdWords blog that the feature allows businesses to include information such as their company name, address and telephone number in existing text ads.

When a potential customers conducts an online search, their location and search terms are matched to business locations and the nearest store is displayed on Google.com and Google Maps.

This helps marketers to cut overheads by allowing them to run the same ad for all their business locations.

"We’ve heard from many of you who’ve already switched to location extensions that campaign management and attracting customers in your area is now simpler and more effective," Ms Williams said.

According to the latest statistics from comScore, Google handled ten billion searches from US internet users in April.

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