Search engine marketers can now access far more hard data from Google Analytics after the API was opened up today. What this means to search engine marketers is being able to use the analytics data in far more creative ways, to integrate it with existing products to provide data for clients, and to create new applications or mashups that deliver data in more meaningful ways.

I think we will see a whole host of new data made available from case studies and so on over the coming months as search engine marketers exercise their coding skills to produce white label apps, dashboards and widgets.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.