Whilst Google may not really need to advertise as the brand name is inextricably linked to ‘search’ in most of the world’s minds, it is interesting to see their contribution to the SuperBowl ads this weekend.

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Google have been hitting the news with negative headlines recently, so perhaps the motivation to advertise at such a major event is no great surprise.

It is also great to note that you do not need to make hugely expensive ads to get a good reaction. Screenshots and a musical sound track alone add up to a neat bit of advertising that must barely figure in the Google expense budget!

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