A new international conference that will bring together experts from across the world of search engine optimisation has announced a number of further details, according to icenews.is.

The Search Engine Strategies (SES) conference and expo will take place between February 18th and 21st at London’s Islington Business Design Centre and will aim to educate and inform attendees on matters relating to the search engine optimisation and marketing industry.

It has now also been announced that in addition to the many visitors, exhibitors and guest speakers that are expected to attend the event, search marketing expert Kristjan Hauksson is to head a session entitled "Dynamic Websites: Beyond the Basics".

The session aims to offer advice on improving sites by upgrading page titles headings, content and metadata as well as enhancing keyword embedded URLs.

The website also states that last year saw a 50 per cent increase in attendance to the SES conference and that this is a sure indicator of the growing level of importance that is being placed on SEO and SEM by global business.

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