Internet marketing targeted towards Spanish-speaking consumers could rise as a new survey suggests that the Hispanic community spends more time online.
According to a study by Mintel Comperemedia (MC), online advertisers are increasingly targeting the Hispanic community by increasing their presence across Spanish language websites.
It is also noted that this particular sector is more likely to want to take advantage of email marketing offers as it has a younger demographic with an average age of 27.2 years – in comparison to 36.2 in the non-Hispanic community.
Carmen Curran, senior email analyst at MC, said: "Hispanics tend to spend more time online while at home than the general population, so receiving information and offers through e-mail makes sense to them."
Earlier this month, JupiterResearch predicted that US spending on email marketing would grow from $1.2 billion (£607 million) to $2.1 billion by 2012.
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