Businesses paying to improve their websites with search engine optimisation (SEO) should be prepared for the cost, one expert has suggested.

Clint Page, chief executive of domain name host Dotster, said this week that many companies are paying a small amount of cash and expecting big results but that as with most things "you get what you pay for".

He added that people investing in SEO should be wary of companies who charge very little as if a deal seems to good to be true, it probably is.

"All the buzz about SEO can seem like smoke and mirrors," he said, adding that some companies now "simply offer search engine submission and camouflage it as SEO".

Also this week, search expert Steve Haar said that businesses should invest time and money in SEO and that the service is not a "one-time hit".

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