Internet advertisers looking to improve their email marketing campaigns have been advised on how best to secure consumer loyalty.

In an article for BizReport, customer relationship management (CRM) expert Kyle LaMalfa offers ten tips on creating a brand that consumers will return to time and time again.

Mr LaMalfa states knowing the customer, meeting their expectations and handling complaints efficiently is a good place to start, and promoting a two way dialogue, as opposed to simply bombarding them with marketing, will encourage participation.

He added that encouraging feedback with surveys and linking this to plans for the future will show customers that their concerns are being taken on board and will help forge a relationship that aids brand loyalty.

"Research indicates that an upset customer whose problem is addressed with swiftness and certainty can be turned into a highly loyal customer," he said.

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