Yahoo! has entered into a partnership with Adobe Systems to introduce a new advertising platform that could offer marketing opportunities for the publishing industry, it has emerged.
According to the Mercury News, the new deal could allow internet marketers to place advertisements within publications that are distributed in PDF format.
It is thought that this would give the search engine a significant boost that would help it to establish its own market to challenge Google’s domination of the search marketing industry.
The newspaper states that the PDF documents which are created with Adobe Acrobat or InDesign will be able to attach matching ads that appear in boxes alongside the documents themselves.
Commenting on the deal, Josh Jacobs, Yahoo’s vice president of publisher solutions, said: "We share a belief that we want to come up with the most flexible and creative ways for publishers to make money."
Earlier this month, Adobe announced the appointment of Shantanu Narayen as president and chief executive officer.