Internet marketers have been given tips on how to launch and maintain a strong online campaign over the Christmas period by one expert.

In an article for BizReport, Helen Leggatt advises that a smooth and successful holiday campaign can be set off in advance by using email and that this is a key area.

She advises that capturing early shoppers with special offers and increasing relevancy is an important factor for any marketer and says that making delivery of items as simple as possible will boost sales.

Delivery dates must also be clear and maintained and if possible a countdown clock should be installed on a site.

Finally she states that free delivery, targeted gifts and follow up emails are also a good way to secure positive feedback.

Helen Leggatt is a writer specialising in search marketing and online advertising and has worked for a number of direct marketing agencies.

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