Google is set to make a number of changes to the structure of its algorithms in a bid to crack down on internet link farms, according to Chris Tomlinson of the Birmingham Post.
Although the search engine has yet to comment on the matter, Mr Tomlinson has today said that recent changes that are apparent on Google searches indicate page ranking systems could be in for a change.
The newspaper reports that Google’s current ranking system, which scores web pages based on site links and content, is targeting the link farms which have sprung up on the web which exist only for search engine optimisation (SEO).
However, the newspaper reports that Google could see its attempts fail if legitimate companies with high numbers of links see their page rankings fall.
"I suspect that no matter how much Google tries to rock the SEO world by fiddling with its algorithm, it will be rebuilt on whatever ground remains," the article states.