AOL has announced a new online advertising and marketing platform, according BizReport.
The industry news site reports that the new service, currently being called Platform A, will bring together a number of the company’s recent acquisitions and represents a new phase for the company.
It is thought that some of the internet advertising companies to be incorporated into the new system include Advertising.com, Tacoda, Adtech and Third Screen Media which it is hoped will reach around 90 per cent of domestic internet users.
Randy Falco, AOL’s chairman and chief executive, said the new platform would offer an improved service for those looking to market their business online.
"With the increasing fragmentation of online audiences, the best way to serve advertisers is to enable them to harness massive advertising networks that reach across the entire Internet, not just our AOL websites," he said.
The company also announced that its corporate headquarters were moving to New York and that a new deal with Hewlett Packard (HP) would see co-branded local language portals and toolbars distributed with all new HP PC’s.