The Wall Street Journal (WSJ) has optimised the small business (SME) section of its website to perform better with search engines, it has emerged.

According to online marketing news site ClickZ, StartupJournal.com has been renamed Entrepreneur by WSJ and will boast online advertising campaigns from MasterCard and Dell.

It is thought that the site intends to push MasterCard’s financial services and planning services to the SME sector and is currently being marketed by affiliated sites such as AllThingsD and in the print version of WSJ.

The newspaper’s online director of public relations, Christine Mohan, said that the site would have a wider appeal than before and that it would follow SMEs through the stages of business start-up.

ClickZ also reports that for the next two weeks MasterCard will have an expandable banner running across the site and next year hopes to have a co-branded WSJ/MasterCard microsite titled "Business Centre" up and running.

Earlier this week the Newspaper Association of America announced a spend increase of 19.3 per cent for the second quarter of 2007 compared to the same period in 2006.

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