The spend for online advertising and internet marketing for US newspapers increased in the second quarter of 2007 by 19.3 per cent compared to last year.

According to figures released by the Newspaper Association of America (NAA) this brings the amount spent on web advertising in the sector to around $796 million (£396 million).

The NAA states that the increase is the 13th consecutive quarter figure to grow in double figures since they first began to record online newspaper advertising expenditure in 2004.

NAA president John Strum said that the results reflect the increased impact of online advertising and the medium’s continued transition into a multimedia platform.

"Advertisers know that newspaper websites are ideal for reaching online users with the most attractive demographics," he said.

He added that the advertising industry had seen economic and structural changes but this had been embraced by newspaper companies.

Recently UK newspaper the Telegraph recorded increased website traffic of 27.49 per cent for July which it attributed to a new online marketing drive.

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