A new website will allow online search engine optimisation reports to be made available to site owners, it has been revealed.

The new site launched by Gold Coast Media will give its users the opportunity to order full reports on the performance of their own websites against the major search engines.

It is hoped that the new service will allow for better search marketing and online advertising practice as people will be able to keep up to date on how well their site is utilising predetermined keywords and how they can maximise search engine rankings.

Chief executive of Gold Coast Media Edwin Hall said that the report will provide the best way of comparing site performance against chosen search engines without getting into the complex field of algorithms.

"This allows our clients to improve their web page code and content in line with, or even superior than the current leaders in that field," he said.

Last week it was announced that a new announcement would soon be made by Google relating to new advertising algorithms.

According to blog searchengineland, the site would reveal new algorithms that determine which advertisement takes top spot on a search page in the next few weeks.

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