ClickThrough marketing has published a report on keyword research for search optimisation.

The 28 page report focuses on keyword research for marketing within the construction sector and draws on 23 key areas including machinery, developments, building and engineering.

It includes a study of the most popular brands and companies being sought out online and looks at examples such as Persimmon, Bryant, George Wimpey and Belway Homes.

ClickThrough founder Phil Robinson, said that the report is designed for companies who wish to better understand the online marketing opportunities available.

"The construction industry is way behind other sectors and is not taking advantage of search marketing to generate new business," he said.

He added that currently the numbers of searches for construction products and services was low due to the level of companies with an effective campaign in place.

Interactive solutions development agency NetScope announced last week the launch of a website for a Southern California-based construction company.

Manors Construction and Development’s new site was developed by NetScope to improve the company’s emailing marketing campaigns and keyword optimisation.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.