Yahoo’s recent decision to integrate Flickr photo-sharing to its image search technology has been a success, according to reports.

According to a study by Hitwise the site, which was integrated into Google, Microsoft and’s own image search facilities some time ago, has increased Flickr traffic by 38 per cent.

Lee Ann Prescott, research director at Hitwise says that the results indicate a clear increase since Flickr’s inclusion.

"As of last week, Yahoo! image search was the leading source of traffic to Flickr, accounting for nearly 18 per cent of its upstream visits. Previously Google had been its largest source of traffic.," she said.

The inclusion of Flickr enables users to browse over 300 million images and gives them access to Flickr users through a hyperlink.

Ludicorp Research and Development, Flickr’s parent company, was acquired in March 2005 by Yahoo!

When the announcement was made that Yahoo! was to incorporate Flickr, a statement said that the integration would bring "another layer of relevance, freshness and, dare we say, beauty to our image search. And it’s only the beginning".

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