The chief executive of Google has said that any possible merger between Yahoo! and Microsoft would not prompt the search engine "to do anything different".

Speaking last week, Eric Schmidt said that Google would continue with its current strategy, although did state that the marketplace’s "competitive dynamic" would alter as a result of the deal.

Google itself has been involved in a number of purchases recently and Mr Schmidt himself states that the firm is now "more comfortable" in buying "real businesses".

He also said that Google was more interested in pursuing user-generated content and not in "businesses where we would own the content".

In March the search engine, which was founded by Larry Page and Sergey Brin in a dorm room at Stanford University, purchased banner advertising and online marketing firm DoubleClick for $3.1 billion (£1.56 billion) and last year bought video-sharing site YouTube for $1.65 billion.

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