Internet marketers and retailers need to increase the number of payment options they have available if they are to take advantage of the growth in online shopping, it has been suggested.

According to BizReport, citing a recent study from Forrester Research, more people looking to make purchases online are heading to sites that allow alternative payment methods and retailers should be made aware of this.

It is reported that by implementing a strategy of including multiple payment methods, internet marketers could see sales increase.

"A major reason for many online shopping carts to be abandoned at the checkout is that the shopper is not offered a suitable method of payment," the article states.

The site adds that by assuming that online sales will make up all of their sales, marketers are missing out on a significant amount of purchases by not offering the option to pay with cash, cheque or PayPal.

Forrester Research recently found that 74 per cent of shoppers in the US said that they had paid for goods online using an alternative payment method.

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