Internet marketers have been advised that the nine to 17-year-old demographic is a lucrative market open to them if they adapt their strategies.
According to a study from Grunwald Associates, around 64 per cent of children are using the internet while watching TV and that almost half of all teens are doing this three times per week or more.
This opens a number of marketing opportunities, with a number of young people taking in two or three – when the mobile internet is taken into account – forms of media at any one time.
Commenting on the report, Kristina Knight of BizReport said: "This is an increase of 33 per cent over 2002 numbers and indicates that cross-channel ads are probably the most likely venue to attract the teen consumer."
The report also looked at the rise of social networking sites such as MySpace, Bebo and Facebook and considered how internet marketers and online retailers were being affected by the new opportunities they provide.