Most technology companies are more concerned with search engine marketing (SEM) than they are improving their blogging content, it has been suggested.

According to new research from Eurocom Worldwide and Simpson Financial and Technology PR (SFTPR), an estimated four out of five such firms state that SEM is the single most important development that marketing has seen in the past decade.

The enn.ie news website states that it was also found blogs were not recognised as important across a list of respondents made up of 350 senior technology executives.

Ronnie Simpson, a spokesman for SFTPR, said: "Corporate blogging requires a major time dedication and resource as well as a commitment to transparency which may not sit well with many traditional corporates."

However, he added that search engine optimisation and SEM was a "potentially enormous" market as 79 per cent of respondents noted they had seen positive results through their own campaigns.

Last week, the Washington Post announced that it would close its online blog ad network.

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