Internet marketing and television marketing campaigns may be coming even closer thanks to a tool from Google that may be made available to all marketers.
An article from BizReport suggests that the search engine company may open its TV Ads platform to a wider audience.
The platform provides marketers with analytical information relating to how many consumers were tuned in to an advert and how long they watched the promotion for.
According to the news service, the adverts are launched using Google AdWords accounts and allow marketers to target specific market sectors, go national or remain in a local vicinity.
And a range of information is provided by Google to help marketers analyse the success of the marketing campaigns, the website states.
Such a product could be useful for marketers who want to make a foray from internet marketing into television advertising, as it allows them to create an easily manageable advertising campaign, Google claims.
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