A new Ofcom report has shown that broadband services in the UK are among the best in Europe.
The research also highlighted the fact 81% of Brits go online at least once a week.
According to the Ofcom report, UK consumers also benefit from some of the lowest prices in Europe in terms of broadband choices.
The UK is currently third for superfast broadband coverage according to the findings, lagging behind Germany and Spain.
However, in terms of fixed broadband take-up, the UK is on a par with both France and Germany, with 32 connections per 100 people – much higher than both Italy and Spain.
The report also shows the UK is second when it comes to superfast coverage, with 65% of UK premises boasting the connection as of June 2012.
In terms of mobile broadband, the UK is also second, with 64 connections per 100 people.
The ‘European Broadband Scorecard’ was actually proposed by the Department for Culture, Media and Sport as a way of measuring the Government’s progress towards its lofty ambition of having the UK rated the best in terms of superfast broadband in Europe.
This was a target emphasised by the Government in a report back in December 2010 and then reiterated by the then Secretary of State for Culture, Media and Sport, Jeremy Hunt MP, in August of last year.
With smartphones, tablets and other smart devices, becoming more and more common place, more people than ever are going online in the UK.
As such, the importance of Internet marketing is only likely to increase, especially when it comes to adapting sites and ads for mobile use and suggesting appropriate strategies to fully capitalise on an ever growing market.
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