The immensely popular online video site YouTube now has over a billion monthly users according to the site’s blog.

Owned by Internet giant Google, the video sharing site has seen the likes of Gangnam Style and the Harlem Shake take viewing figures to ridiculous new highs.

The video from South Korean artist Psy alone has almost 1.5 bn viewers, the most viewed video on the site ever, while the Harlem Shake video at its prime saw almost 4,000 new videos added to the site a day.

The news comes as rumours have emerged that search engine rival Yahoo! could be looking at buying a 75% majority stake in the online video site Dailymotion.

First launched in 2005, YouTube was quickly snapped up by Google for a staggering £1.16bn a year later.

At the time, it was estimated to have an audience of between 30-40 million users across the globe, a figure dwarfed by this latest announcement.

The YouTube blog has an interesting break down of what the figures mean, suggesting that almost one out of every person on the Internet visits YouTube, its monthly viewing figures are equivalent to almost ten Super Bowl audiences and if it were a country it would be third in size only to China and India.

The blog was also keen to emphasise that the site was about more than dance crazes and memes, adding: “Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences.

“Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube.”

Certainly, with those in the Internet marketing business pushing content marketing more and more these days, there has been an ever-increasing push for visually engaging content, and through increased content comes the potential for more ads.

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About the author:

Martin Boonham is an online copywriter for ClickThrough Marketing, he has worked there since October 2012. He has a Masters in Print Journalism from Nottingham Trent University, where he also gained his NCTJ qualification at the same time; achieving qualifications in subbing, shorthand and media law.