A number of changes to search engine marketing tools from the major search engine providers have been outlined by one news provider.

Yahoo! has introduced a number of updates to the firm’s search marketing operations, Search Engine Land reports.

Enhancements to account displays have been made, with more information on top campaigns being displayed to users.

Further to this, a new pricing structure has been revealed, with the minimum bid to partake in a keyword search being dependable upon what words are set and their relevance to the business, as well as the number of bids for a particular keyword market, the news provider claims.

Yahoo! has also introduced a click filter, which allows search engine marketing professionals to keep track of the number of clicks on a particular advert.

Earlier this week, it emerged that Microsoft is now interested in taking over Yahoo’s search engine business, rather than the whole of the company.

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