Internet marketing via email is continuing to see strong consumer demand, new research has shown.
A study by research firm Ipsos for Habeas found that demand for email marketing is continuing in a number of different areas.
Direct marketing, web 2.0 and mobile applications are all having use for email marketing and see the tool as a basic platform to continued success, the research found.
Consumers are not only using email for relationships with each other and a basic means of communication, it is also proving to be a valuable tool for business, the chief executive of Habeas Des Cahill said.
He added that the new findings indicate the relevance that email has to internet marketing.
But a number of concerns were also raised by the study, including security threats and email protection, the study found. Fraud and privacy were also noted as a threat.
The survey found some 69 per cent of those questioned were concerned about email fraud scams, up from 62 per the year before.
Further to this, 43 per cent were worried about spamming and the virus threat to mobile devices, the study found.
However, there are a number of different ways that internet marketing firms can work to boost levels of trust.
Indeed more that 88 per cent of people surveyed said they would like a say over the frequency of marketing emails they receive, with options over advertisements and special offers being one way to ensure customers remain open to receiving online marketing.
But although there are ongoing concerns about privacy, the study found that consumers believe email will be the form of internet marketing for the foreseeable future.
In related news, a recent report in USA Today suggested that online reviews can help with search engine optimisation.
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