Retail e-commerce in the US grew by 15 per cent in the 12 months to April 2008, according to new figures.
In news that may be of interest to search engine optimisation professionals, comScore’s latest report on the sector shows that this surge followed a nine per cent rise in March. The equivalent figure in April 2007 was 18 per cent.
Gian Fulgoni, chairman of comScore, said that April’s growth was "encouraging" despite evidence pointing to slower consumer spending in March.
"One hopes that April will emerge as the beginning of a turnaround in the consumer economy and that spending will continue to accelerate as we move through the year," he added.
Earlier this month, comScore released research findings showing that Google sites were the most popular US web properties among consumers in April, followed by websites owned by Yahoo!, Microsoft, AOL and Fox Interactive Media.