There have been various developments on the search marketing front over the course of May.
The biggest news is perhaps Yahoo!’s continued rejection of Microsoft’s takeover bid, leading to Microsoft walking away from the deal.
However, it soon emerged that Microsoft and Yahoo! were back in talks again, this time over an unspecified deal that could, according to analysts, involve the acquisition of Yahoo!’s search business rather than the entire firm.
Meanwhile, Microsoft launched a new scheme through which users of its Live Search service can gain cashback when purchasing affiliated companies’ goods. It also announced an expansion of its mobile advertising activities.
Yahoo! began a trial of its Glue Pages blended search project in India and announced a number of changes to its search engine marketing offerings, while Google indicated that it may offer television ads through its Adwords service.
On the research side, a poll by the Online Marketing and Media Show indicated that a growing number of advertisers are turning to social media as a way of driving forward their internet marketing campaigns.