Internet advertising firm AOL has announced the launch of its Platform-A unit in Europe.
The platform will bring together AOL operations such as Advertising.com, Adtech and buy.at, in addition to its European ad sales staff and technology from Quigo, Tacoda and Third Screen Media.
Originally launched in the US last year, Platform-A was March’s best performing online advertising network, beating Yahoo! and Google into second and third places respectively, according to statistics from research firm comScore.
More than 170 million users were reached through Platform-A in March, compared with Yahoo!’s figure of just over 160 million. In total, Platform-A ads were seen by nine in ten US web users, search engine marketing executives may be interested to read.
"By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe," said AOL chairman and chief executive Randy Falco.
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