The start of August saw comScore release its latest figures for the UK search market.
According to the research company, over three-quarters of all online searches were made via Google, underlining the search engine’s dominance further.
Google added to its range of free online tools with the launch of Insights for Search, which lets marketers analyse search volume trends based on a variety of criteria.
A new report from the Pew Internet and American Life Project suggested that almost half of all US web users now use search engines on a daily basis, making it the second most popular everyday online activity behind email.
Despite Google’s lead in terms of UK search queries, the engine is seeing its share of the North American paid search market fall, according to analytics firm Covario.
Mid-August saw Hitwise release figures indicating that 70.77 per cent of all US search queries in July were conducted through Google, however.
The search engine also topped the University of Michigan’s annual American Customer Satisfaction Index, while Yahoo! launched another innovative internet service in the form of the Widget Channel, a scheme devised in partnership with Intel to allow users to utilise web applications through their TVs.
Meanwhile, Google announced plans to deploy its Suggest tool – which offers suggestions for possible search terms as a query is typed in – on its homepage.
More recently, Google and Mozilla extended their agreement to have the former set as the default search engine in Firefox for another three years.
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