Small and medium-sized enterprises (SMEs) can still develop an successful online marketing strategy, an industry website says.
Writing on the Brand Republic website, Jane Simms said that such a method would boost the business’s visibility and "their bottom line".
Foneshop’s orders have gone up 56 per cent within a year, with 50 per cent of all customers finding its website through Google.
Marketing director of Foneshop, David Hyett, said: "We’re doing at least 150 orders a day now and we have three people manning the phones."
Adding that there are two main aspects to search marketing, the article states that the first is search engine optimisation and the second is search engine management – where keywords are used for advertising.
Research by Microsoft adCenter however found that almost two-thirds of respondents (62 per cent) are under-investing in search marketing campaigns.
Commenting on the findings, Cedric Chambaz, adCenter marketing manager, told Brand Republic: "It’s like having a shop tucked away in a back street, with no signpost."