Pubcon has announced in its blog the launch of a new release of the Live Search API – designed for people to utilise as a content management system for their site or blog.
As part of Project Silk Road, the system is set to bring a broad range of tools and services in order to encourage traffic generation, increased on-site engagement, drive insight and ultimately boost productivity, the blog adds.
Website marketing businesses may also be interested to hear that the launch will also include the ability to monetise by selling advertisements.
The blog comments: "In much the same way that the original Silk Road offered opportunities for cultural and technological exchange and innovation, we believe that Project Silk Road can spark innovation in the online ecosystem."
It goes on to say that the current project is in broad beta now, though the company is seeking publishers to use it and give feedback.
The news comes at the same time as Google has decided to launch its own search engine optimisation guide, in an attempt to help webmasters achieve better search engine rankings.
The guide is set to be updated at regular intervals with new information.