Two-thirds of web users look at organic search listings first when making an online query on a search engine, new research reported by the Guardian has shown.
Conducted by Tickbox for Fasthosts, the survey also revealed four in ten women make a conscious effort to block out paid-for ads, with 34 per cent of men also doing so – potentially underlining the importance of search engine optimisation.
The poll also shed light on some of the misunderstandings surrounding search engines – 22 per cent of respondents stated that they thought websites’ rankings depended on how much they paid to search engines.
About one-quarter indicated that they believed websites could not do anything to change their ranking.
A recent report from research company comScore suggested that 92 per cent of UK PC users made a query on a search engine in July, up eight per cent compared with the previous year.
Growth among mobile web users was significantly higher, however, standing at 36 per cent compared with July 2007.