Forecasts for internet marketing in 2009 have been made by analysts at eMarketer.

Jeffrey Grau, a senior analyst, said that most growth in online retail sales would be from long-term internet consumers upping their spending.

The economic downturn would have an effect on online retail sales, which would increase by four per cent, he foresaw.

Another senior analyst, David Hallerman, predicted that video ad spending will increase by 45 per cent to hit $850 million (£554 million).

He based this theory on the fact that marketers are receiving a "viable base" from the increased volume of professional video on the internet as well as the fact that advertisers need to attract customers online while budgeting.

According to research from the Nielsen Company, the biggest reason for shopping online for US consumers is the 24-hour access available.

It was given by 76 per cent of respondents as a motivation.

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