New research has revealed that e-commerce firms now consider more than visual appearance when undergoing a website redesign.
The survey by Internet Retailer showed that half of e-commerce sites have been redesigned in the last 12 months, with site and search engine optimisation the top priority for almost three-quarters of merchants.
Just over six in ten respondents said they were focusing on organising their home, category and product pages, while almost half were concentrating on improving navigation.
More than two-thirds of businesses said they expected to see higher sales conversions as a result of their website design work.
When it came to website goals for the next 12 months, 43.3 per cent said they intended to implement web video, while 40 per cent revealed they were planning to make use of personalised product recommendations.
Last month, a poll by Shape The Future found that a fifth of UK businesses were looking to spend more on website optimisation in the next 12 months.