Businesses hoping to harness internet marketing to position themselves as a leader within their industry may want to focus their efforts on their company website.

According to Becky Sheetz-Runkle of the Tech Marketing Examiner, websites offer numerous advantages over blogs thanks to the fact that they are well able to cope with a variety of content.

This can include press releases, whitepapers, general news articles and more – content which could also aid lead generation efforts.

"If creating a powerful differentiator is important in your industry and your business, then these credibility assets need to appear prominently on your site," she stated.

Blogs are not as well-placed to host such content as websites, Ms Sheetz-Runkle added, going on to note that blogs can have a place on a company site, however.

According to Forrester Research, corporate blogs are the least trusted information sources by consumers, with email from friends, consumer reviews and search engines being the most trusted.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

Did you find this page useful?

Comments

About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.