New figures from Hitwise suggest that certain websites appear to be benefiting from good search engine optimisation strategies when it comes to e-books.
The research company said that searches for terms relating to e-books surged by 100 per cent in the period between January 2007 and January 2008, with 30 per cent of traffic from these queries going to eBooks.com.
Booksonboard.com also saw 17.19 per cent of traffic, while WHSmith’s e-book store accounted for 6.66 per cent.
Overall, searches for e-books and e-readers peaked in November and December last year as consumers headed online to research Christmas gifts.
"Charting the most popular searches for each reader shows that in the US the Kindle is by far the most searched for e-reader," Robin Goad of Hitwise explained.
"However, the Kindle is not yet available in the UK and therefore it is the Sony Reader that dominates UK e-reader searches."
Rumours suggest that Amazon – which makes the Kindle – may be set to announce the second version of the popular e-reader soon following news that it is holding a major press conference in New York on February 9th.