Internet marketing will help the overall UK advertising sector to grow significantly between 2010 and 2020, according to a new forecast from the World Advertising Research Centre for the Advertising Association (AA).

The report suggested that the UK advertising industry could see growth of up to 52 per cent during this period, with web-based campaigns to be a "major force" in spurring expansion.

Search marketing – which is in the AA’s ‘other classifieds’ category – in particular will experience significant growth over the next ten years, according to the forecast.

"Over the forecast period, the share of total adspend accounted for by ‘other classified’ is expected to increase from its current level of around 27 per cent to 38 per cent by 2020," it said.

This follows recent reports from Ernst & Young and Forrester Research suggesting that internet marketing in the UK and Europe will continue to grow during the downturn.

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